Executive Briefings

Making the Business Case for Green

In making the business case for green initiatives, companies need to look at revenue levers as well as cost levers, says Dr. Diane Mollenkopf, associate professor at the University of Tennessee. She explains that companies need to integrate with suppliers and customers as well as across internal hierarchies to implement a green strategy that is more than "a flavor of the month." [Run Time (Min): 8:52]

In making the business case for green initiatives, companies need to look at revenue levers as well as cost levers, says Dr. Diane Mollenkopf, associate professor at the University of Tennessee. She explains that companies need to integrate with suppliers and customers as well as across internal hierarchies to implement a green strategy that is more than "a flavor of the month." [Run Time (Min): 8:52]