Executive Briefings

Managing a Successful Trade-in Program for High-Tech

Consumers often balk at the prospect of trading in old versions of equipment, while vendors do their best to encourage the move. Steve Brown, global product lifecycle manager with Hewlett-Packard Co., offers tips on how to manage trade-programs for old and out-of-warranty products. [Run Time (Min.): 10:42]

Consumers often balk at the prospect of trading in old versions of equipment, while vendors do their best to encourage the move. Steve Brown, global product lifecycle manager with Hewlett-Packard Co., offers tips on how to manage trade-programs for old and out-of-warranty products. [Run Time (Min.): 10:42]