Executive Briefings

Many Retailers Seem to Be Unaware that Mobile Commerce Beginning to Take Off

Mobile browsers are generating 2.8 percent of overall site traffic and 2 percent of Web revenue, according to the results of the Forrester Research and Shop.org survey "The State Of Retailing Online 2010." But merchants have been slow to get in gear with m-commerce strategies.

The survey finds that only a minority of those polled actually has an m-commerce plan in place. Of the 84 online retailers that indicated they have a mobile presence, just 20 percent said they have a strategy, implemented it, and are now refining it. What's more, 10 percent said they have a strategy and are starting to work on it, 8 percent said they have a strategy in place and 36 percent said they are in the early stages of developing a strategy.

For the most part, survey respondents aren't doing much about m-commerce. 

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Mobile browsers are generating 2.8 percent of overall site traffic and 2 percent of Web revenue, according to the results of the Forrester Research and Shop.org survey "The State Of Retailing Online 2010." But merchants have been slow to get in gear with m-commerce strategies.

The survey finds that only a minority of those polled actually has an m-commerce plan in place. Of the 84 online retailers that indicated they have a mobile presence, just 20 percent said they have a strategy, implemented it, and are now refining it. What's more, 10 percent said they have a strategy and are starting to work on it, 8 percent said they have a strategy in place and 36 percent said they are in the early stages of developing a strategy.

For the most part, survey respondents aren't doing much about m-commerce. 

Read Full Article