Executive Briefings

Marketing Research Chart: Marketers wear multiple hats but have few guidelines

Marketers must wear many hats, provide expertise in multiple areas, cater to many whims, and deliver answers to questions no one else can. However, we also know that marketers will either be praised or held responsible for the overall well-being of the organization's position in the marketplace.

This leads us to ask, "What marketing competencies does a marketer need to be successful?" This week's chart reveals the answer to this question, from a survey of more than 1,600 marketers.

READ MORE

Marketers must wear many hats, provide expertise in multiple areas, cater to many whims, and deliver answers to questions no one else can. However, we also know that marketers will either be praised or held responsible for the overall well-being of the organization's position in the marketplace.

This leads us to ask, "What marketing competencies does a marketer need to be successful?" This week's chart reveals the answer to this question, from a survey of more than 1,600 marketers.

READ MORE