Executive Briefings

Marketing Trends in Transportation with Martha Anderson

Strictly speaking, marketing is about negotiation and contracts, while marketing communications is about getting the company's message out, says Martha Anderson, principal, James Street Associates. [Run Time (Min.): 7:46]

Strictly speaking, marketing is about negotiation and contracts, while marketing communications is about getting the company's message out, says Martha Anderson, principal, James Street Associates. [Run Time (Min.): 7:46]