Executive Briefings

Marketing Trends in Transportation with Scott Frederick

With the number of touchpoints with customers increasing so much, it's imperative that marketing professionals know how to communicate with - and for - them on their terms, says Scott Frederick, managing director, PartnerShip. [Run Time (Min.): 6:26]

With the number of touchpoints with customers increasing so much, it's imperative that marketing professionals know how to communicate with - and for - them on their terms, says Scott Frederick, managing director, PartnerShip. [Run Time (Min.): 6:26]