Executive Briefings

McDonald’s Swaps Frozen Patties for Fresh Beef

McDonald’s has announced it will start using fresh beef patties instead of frozen ones in its quarter pounder burgers across the U.S. by the middle of the year in an attempt to lure back customers.

The world’s largest fast food company said it had tested out the popularity of fresh patties in Texas and Oklahoma in more than 300 stores and that a “majority” of stores would be using them by mid-2018.

It added that it does not anticipate a “significant impact” on the price of the burger, adding that any increases would be made at the discretion of each franchisee. It declined to say what proportion of total burger sales were quarter pounders.

McDonald’s purchases about 2 percent of the beef produced globally every year, making it one of the world’s biggest buyers, according to the International Beef Alliance.

Chris Kempczinski, McDonald’s U.S. president, said: “Over the last two years, we have accelerated the pace of change around how we source and serve our food.”

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The world’s largest fast food company said it had tested out the popularity of fresh patties in Texas and Oklahoma in more than 300 stores and that a “majority” of stores would be using them by mid-2018.

It added that it does not anticipate a “significant impact” on the price of the burger, adding that any increases would be made at the discretion of each franchisee. It declined to say what proportion of total burger sales were quarter pounders.

McDonald’s purchases about 2 percent of the beef produced globally every year, making it one of the world’s biggest buyers, according to the International Beef Alliance.

Chris Kempczinski, McDonald’s U.S. president, said: “Over the last two years, we have accelerated the pace of change around how we source and serve our food.”

Read Full Article