Executive Briefings

Mimicking Apple, Best Buy Re-Tools Its Retail Strategy

Good artists copy, but does the saying apply to retailers too? Best Buy hopes so, as it's converting 60 of its locations into Apple Store lookalikes, according to a new report.

The new stores, dubbed "Best Buy 2.0," take several plays from Apple's book, including a new help desk reminiscent of Apple's Genius Bar, more focus on mobile devices, and the ability to let shoppers pay from more locations.

The help desk, called Solution Central, is manned by Best Buy's Geek Squad, according to the report. The desk includes chairs so that customers can sit down and connect with employees, who have been getting more training to improve the service they give customers.

Best Buy is hoping better service will lead to more visits per year from customers. The stores, which take on a blue and white color scheme, are about 20 percent smaller than Best Buy's usual 58,000-square-foot locations.

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The new stores, dubbed "Best Buy 2.0," take several plays from Apple's book, including a new help desk reminiscent of Apple's Genius Bar, more focus on mobile devices, and the ability to let shoppers pay from more locations.

The help desk, called Solution Central, is manned by Best Buy's Geek Squad, according to the report. The desk includes chairs so that customers can sit down and connect with employees, who have been getting more training to improve the service they give customers.

Best Buy is hoping better service will lead to more visits per year from customers. The stores, which take on a blue and white color scheme, are about 20 percent smaller than Best Buy's usual 58,000-square-foot locations.

Read Full Article