Executive Briefings

Mobile CRM Is Good, But You Don't Need Whole Database While on the Go

Sales reps need access to customer data while in the field, but they don't need access to the entire database -- they're best served by a system that is streamlined for their purposes. Also, it's important that the data be properly secured against theft or loss. And it's critical that a mobile customer relationship management system functions well as part of the overall CRM system. Fragmentation means failure.

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Sales reps need access to customer data while in the field, but they don't need access to the entire database -- they're best served by a system that is streamlined for their purposes. Also, it's important that the data be properly secured against theft or loss. And it's critical that a mobile customer relationship management system functions well as part of the overall CRM system. Fragmentation means failure.

Read Full Article