Executive Briefings

Mobile CRM Reportedly Being Adopted at Blazing Pace

The world is going mobile, so it shouldn't come as any surprise that CRM is mobilizing too. On the other hand, the pace of mobile CRM adoption appears to be blazing, compared to general mobile use. Ironically, it seems that employees are embracing mobile CRM with about the same fervor that they've resisted desktop CRM.

Mobile CRM Reportedly Being Adopted at Blazing Pace

If you think mobile CRM has been popular to date, you ain't seen nothing yet. There will be an eye-popping 500 percent increase in the number of mobile CRM apps available for download on app stores between now and 2014, Gartner predicted. That number is expected to grow to more than 1,200 by next year from 200 or so today.

What's driving this anticipated growth surge? It's true that mobile use in general is surging, but that doesn't fully explain the CRM phenom. Digging a little deeper, there are some interesting insights to unearth that are specific to the CRM story.

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Keywords: supply chain management, supply chain management IT, supply chain solutions, customer relationship management, CRM apps

If you think mobile CRM has been popular to date, you ain't seen nothing yet. There will be an eye-popping 500 percent increase in the number of mobile CRM apps available for download on app stores between now and 2014, Gartner predicted. That number is expected to grow to more than 1,200 by next year from 200 or so today.

What's driving this anticipated growth surge? It's true that mobile use in general is surging, but that doesn't fully explain the CRM phenom. Digging a little deeper, there are some interesting insights to unearth that are specific to the CRM story.

Read Full Article


Keywords: supply chain management, supply chain management IT, supply chain solutions, customer relationship management, CRM apps

Mobile CRM Reportedly Being Adopted at Blazing Pace