Executive Briefings

Mobile-Specific Sites Among Tips to Fight Cart Abandonment in Mobile Commerce

Shopping, even for major items like a wedding dress, is now something people do while strolling through the park - by smartphone or other device. In 2011, U.S. mobile commerce sales surged 91.4 percent. By 2015, analysts estimate total m-commerce sales will reach $31bn - a 363-percent increase from 2011.

Many retailers are investing heavily to respond to this opportunity, yet there is still a major disconnect between consumer expectation and experience. Mobile commerce is seeing a 69 percent   shopping cart abandonment rate, which equates to a massive missed opportunity for merchants.

There are steps to follow that can directly impact how your brand can combat shopping cart abandonment. One is to simplify your mobile site. More than half of smartphone users are more likely to purchase from retailers with a mobile-specific website, but less than 5 percent of retailers actually have one. One of the most overlooked steps is optimizing your site for mobile devices.

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Keywords: mobile-specific retail sites, retail supply chain, supply chain management IT, value chain IT, mobile commerce to increase, cart abandonment in mobile commerce

Many retailers are investing heavily to respond to this opportunity, yet there is still a major disconnect between consumer expectation and experience. Mobile commerce is seeing a 69 percent   shopping cart abandonment rate, which equates to a massive missed opportunity for merchants.

There are steps to follow that can directly impact how your brand can combat shopping cart abandonment. One is to simplify your mobile site. More than half of smartphone users are more likely to purchase from retailers with a mobile-specific website, but less than 5 percent of retailers actually have one. One of the most overlooked steps is optimizing your site for mobile devices.

Read Full Article


Keywords: mobile-specific retail sites, retail supply chain, supply chain management IT, value chain IT, mobile commerce to increase, cart abandonment in mobile commerce