Executive Briefings

Monster Cable: Forecasting Out of the Recession

Like many companies, Monster Cable experienced a sharp drop in sales during the recession of 2008, followed by a rapid return of sales this year. Ricardo Pineda, global supply chain "monster," talks about how the company is ramping up to cope with the sudden surge of customer demand. [Run Time (Min.): 9:42]

Like many companies, Monster Cable experienced a sharp drop in sales during the recession of 2008, followed by a rapid return of sales this year. Ricardo Pineda, global supply chain "monster," talks about how the company is ramping up to cope with the sudden surge of customer demand. [Run Time (Min.): 9:42]