Executive Briefings

Most Retailers Don't Offer Free Shipping. That Could Be a Mistake.

As retailers rush to get their online holiday offers out early, many are missing out on a major selling tool that drives web shoppers to buy: free shipping.

Most Retailers Don't Offer Free Shipping. That Could Be a Mistake.

While nearly 35 percent of retailers polled by Shop.org said they offer free shipping all year, the majority do not. On a positive note, of the retailers that do not offer free shipping year-round, 16.3 percent said they would begin offering it as a holiday promotion the last week in October.

Why is it that retailers do not recognize the importance and value of free shipping on Cyber Monday and throughout the holiday season? I am an avid user of comparison shopping engines, particularly Google Shopping. If I find that the gift I am eyeing is offered at around the same price from two different retailers and one offers free shipping, it is a no-brainer which site I will choose. I am not brand loyal, for the most part, and I imagine many other savvy online shoppers share similar views.

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Keywords: free retail shipping, Cyber Monday, Google Shopping, online retailing, retail delivery, logistics & supply chain

While nearly 35 percent of retailers polled by Shop.org said they offer free shipping all year, the majority do not. On a positive note, of the retailers that do not offer free shipping year-round, 16.3 percent said they would begin offering it as a holiday promotion the last week in October.

Why is it that retailers do not recognize the importance and value of free shipping on Cyber Monday and throughout the holiday season? I am an avid user of comparison shopping engines, particularly Google Shopping. If I find that the gift I am eyeing is offered at around the same price from two different retailers and one offers free shipping, it is a no-brainer which site I will choose. I am not brand loyal, for the most part, and I imagine many other savvy online shoppers share similar views.

Read Full Article

Keywords: free retail shipping, Cyber Monday, Google Shopping, online retailing, retail delivery, logistics & supply chain

Most Retailers Don't Offer Free Shipping. That Could Be a Mistake.