Executive Briefings

Most Shoppers Put a Premium on In-Store Mobile Technology, Poll Finds

Sixty-six percent of shoppers are more likely to purchase at retailers that offer in-store mobile technology, an increase of 52 percent year over year, according to a SOTI poll of consumers. As many as 73 percent of respondents view the availability of in-store mobile technology as a signal of better customer service and loyalty, up 26 percent from the previous year.

Most Shoppers Put a Premium on In-Store Mobile Technology, Poll Finds

Mobile in-store technology is becoming a part of consumers' entire shopping experiences, from research to point of sale, so prevalent that 83 percent of consumers reported an increase of in-store mobile technology experiences.

Half of those surveyed preferred a mobile-forward retailer because of a more personalized experience and 93 percent of respondents would like to see more stores using in-store mobile solutions.

Demand for technology is clearly on the rise and retailers are responding. Almost 40 percent of respondents reported having used a coupon produced by location-aware beacon technology in the past year, an increase of 33 percent from last year. In addition, 85 percent said they would like to see more customized, location-based coupons and promotions while in-store.

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Mobile in-store technology is becoming a part of consumers' entire shopping experiences, from research to point of sale, so prevalent that 83 percent of consumers reported an increase of in-store mobile technology experiences.

Half of those surveyed preferred a mobile-forward retailer because of a more personalized experience and 93 percent of respondents would like to see more stores using in-store mobile solutions.

Demand for technology is clearly on the rise and retailers are responding. Almost 40 percent of respondents reported having used a coupon produced by location-aware beacon technology in the past year, an increase of 33 percent from last year. In addition, 85 percent said they would like to see more customized, location-based coupons and promotions while in-store.

Read Full Article

Most Shoppers Put a Premium on In-Store Mobile Technology, Poll Finds