Executive Briefings

Moving from Customer Relationship to Customer Experience Management

Too often, companies ignore their customers' experiences until alarm bells are clanging, and then they make expensive, last-ditch efforts to hold on to defecting customers, often losing them anyway. That scenario doesn't have to keep playing out. The right technology tools can help a company focus on the quality of its customers' experiences and maintain healthy, long-term relationships.

Read Full Article

Too often, companies ignore their customers' experiences until alarm bells are clanging, and then they make expensive, last-ditch efforts to hold on to defecting customers, often losing them anyway. That scenario doesn't have to keep playing out. The right technology tools can help a company focus on the quality of its customers' experiences and maintain healthy, long-term relationships.

Read Full Article