Executive Briefings

MSU Seeks Volunteers to Help Study How Companies Weather Economic Storms

The Marketing and Supply Chain Management department at Michigan State University wants to research how small and mid-sized companies react to periods of economic turbulence and is looking for companies to participate.

The project, "Weathering the Storm: Surviving and Thriving in an Uncertain and Turbulent Marketplace," is expected to provide researchers and managers with insight into major options available to managers when facing a period of significant market turbulence and assessment of the relative effectiveness of such options.

The research team is interested in soliciting the participation of firms and their management teams for short interviews and on-site visits. All information gained from these interviews will be kept strictly confidential and only aggregate results will be reported.

For more information, contact Steven Melnyk, Sriram Narayanan or Tobias Schoenherr at (517) 353-6381 or at wts@bus.msu.edu.

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The Marketing and Supply Chain Management department at Michigan State University wants to research how small and mid-sized companies react to periods of economic turbulence and is looking for companies to participate.

The project, "Weathering the Storm: Surviving and Thriving in an Uncertain and Turbulent Marketplace," is expected to provide researchers and managers with insight into major options available to managers when facing a period of significant market turbulence and assessment of the relative effectiveness of such options.

The research team is interested in soliciting the participation of firms and their management teams for short interviews and on-site visits. All information gained from these interviews will be kept strictly confidential and only aggregate results will be reported.

For more information, contact Steven Melnyk, Sriram Narayanan or Tobias Schoenherr at (517) 353-6381 or at wts@bus.msu.edu.

Read Full Article