Executive Briefings

New Momentum Teams With LaMagna to Fight Counterfeiting

New Momentum has joined with LaMagna and Associates to educate companies on how to recoup revenues lost through product counterfeits and unauthorized gray-market sales. New Momentum is a seller of software to prevent counterfeiting and ensure channel integrity. LaMagna is a consulting firm specializing in intellectual property, offering strategic program development and tactical investigations. According to Rich LaMagna, president of LaMagna and Associates, counterfeiting and privacy have increased dramatically on a worldwide basis, affecting a broad range of critical industries. Stu Clifton, chief executive officer of New Momentum, said many companies in the high-tech, pharmaceutical and retail luxury goods industries don't know how to address the problem. His company's hosted risk-management software provides visibility into events in the global open markets, a service that will now be combined with LaMagna's expertise to curb counterfeiting and product diversion.

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New Momentum has joined with LaMagna and Associates to educate companies on how to recoup revenues lost through product counterfeits and unauthorized gray-market sales. New Momentum is a seller of software to prevent counterfeiting and ensure channel integrity. LaMagna is a consulting firm specializing in intellectual property, offering strategic program development and tactical investigations. According to Rich LaMagna, president of LaMagna and Associates, counterfeiting and privacy have increased dramatically on a worldwide basis, affecting a broad range of critical industries. Stu Clifton, chief executive officer of New Momentum, said many companies in the high-tech, pharmaceutical and retail luxury goods industries don't know how to address the problem. His company's hosted risk-management software provides visibility into events in the global open markets, a service that will now be combined with LaMagna's expertise to curb counterfeiting and product diversion.

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