Executive Briefings

New Product Forecasting at Campbell Soup

Campbell Soup is expert at understanding buying patterns and demand signals for its traditional category, but as it expands into new categories with different types of products the company is having to learn new ways to forecast. Allyson Hatfield, senior demand planner, discusses these challenges. [Run Time Min.): 8:59]

Campbell Soup is expert at understanding buying patterns and demand signals for its traditional category, but as it expands into new categories with different types of products the company is having to learn new ways to forecast. Allyson Hatfield, senior demand planner, discusses these challenges. [Run Time Min.): 8:59]