Executive Briefings

NFC Brings Contests, Content to Limited Jameson Whiskey Bottles

Jameson Irish Whiskey celebrated St. Patrick's Day with a near field communication (NFC)-enabled system to provide consumer engagement with each of its limited-edition bottles. The whiskey brand, owned by global beverage firm Pernod Ricard, has launched its Limited Edition Bottle 2017, with technology to enable consumers to connect with content about the company and its product, and to be included in a drawing for several prizes specific to Ireland.

Jameson has released a limited-edition bottle timed around St Patrick's Day for many years, the company explains, but this is the first year that the bottle utilizes NFC technology. The 2017 edition features a design created by Dublin artist Steve McCarthy.

The system was provided by U.K.-based Internet of Things company SharpEnd, a global technology innovation partner of Pernod Ricard's.

The beverage company has not indicated how many limited-edition bottles are being tagged, though it says the deployment is in the five-figure range. All of the bottles are being sold in Ireland, says Cameron Worth, SharpEnd's founder, and each one comes with an NXP Semiconductors NTAG213 22-millimeter round chip, applied behind the Jameson crest on the front label. The bottle also includes a neck-hanger label that provides printed information to consumers regarding how they can access content via their NFC-enabled phone.

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Jameson has released a limited-edition bottle timed around St Patrick's Day for many years, the company explains, but this is the first year that the bottle utilizes NFC technology. The 2017 edition features a design created by Dublin artist Steve McCarthy.

The system was provided by U.K.-based Internet of Things company SharpEnd, a global technology innovation partner of Pernod Ricard's.

The beverage company has not indicated how many limited-edition bottles are being tagged, though it says the deployment is in the five-figure range. All of the bottles are being sold in Ireland, says Cameron Worth, SharpEnd's founder, and each one comes with an NXP Semiconductors NTAG213 22-millimeter round chip, applied behind the Jameson crest on the front label. The bottle also includes a neck-hanger label that provides printed information to consumers regarding how they can access content via their NFC-enabled phone.

Read Full Article