Executive Briefings

Nike's E-commerce Skyrockets, With Mobile Sales Topping Those From Desktops

NIKE Inc.'s e-commerce business is growing, and the company attributes it to being one of the "world's most engaged brands online."

Nike.com delivered 51 percent revenue growth in Q4 with 55 percent growth for the full year, seeing increases in both traffic and conversion, fueled by Nike's investments in critical infrastructure to improve the consumer experience on both desktop and mobile, according to information from the Q4 2015 Earnings Call.

"I'm proud to say our e-commerce business surpassed $1bn in revenue this past year, a fantastic achievement from all of our teams," said Mark Parker, Nike president and CEO.

Nike's traffic on mobile has exceeded traffic on desktop, making it a very sharp point for consumer engagement going forward. Parker noted the company is just scratching the surface of its potential in this area.

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Nike.com delivered 51 percent revenue growth in Q4 with 55 percent growth for the full year, seeing increases in both traffic and conversion, fueled by Nike's investments in critical infrastructure to improve the consumer experience on both desktop and mobile, according to information from the Q4 2015 Earnings Call.

"I'm proud to say our e-commerce business surpassed $1bn in revenue this past year, a fantastic achievement from all of our teams," said Mark Parker, Nike president and CEO.

Nike's traffic on mobile has exceeded traffic on desktop, making it a very sharp point for consumer engagement going forward. Parker noted the company is just scratching the surface of its potential in this area.

Read Full Article