Executive Briefings

Nimble Teams with HootSuite to Link Social Media With CRM

Nimble Inc. a provider of social relationship-management software, has integrated its product with HootSuite, maker of a social media-management system.

As a result, users can connect social media best practices with social customer relationship-management capabilities, such as connecting and developing prospects. The Nimble app for HootSuite allows users to transform social profiles into complete contact records, with conversation history and context. They can view contact information such as additional social profiles, phone number, e-mail, biography, location and date of last contact in the HootSuite dashboard. With a mouse click, users can jump directly from HootSuite to the Nimble contact record and manage such details as viewing a complete conversation history, scheduling followup tasks and events, logging notes and forecasting sales. Nimble automatically maps additional social profiles to a contact after it has been imported. The Nimble app for HootSuite is available free to HootSuite and Nimble users.

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As a result, users can connect social media best practices with social customer relationship-management capabilities, such as connecting and developing prospects. The Nimble app for HootSuite allows users to transform social profiles into complete contact records, with conversation history and context. They can view contact information such as additional social profiles, phone number, e-mail, biography, location and date of last contact in the HootSuite dashboard. With a mouse click, users can jump directly from HootSuite to the Nimble contact record and manage such details as viewing a complete conversation history, scheduling followup tasks and events, logging notes and forecasting sales. Nimble automatically maps additional social profiles to a contact after it has been imported. The Nimble app for HootSuite is available free to HootSuite and Nimble users.

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