Executive Briefings

No Easy Ride: Motorcycle Industry Is in Deep Trouble, Panel Agrees

A group of two dozen concerned motorcycle veterans has published a comprehensive research document that addresses the question, "Can this industry be saved?"

Maybe, it concluded, but it's not going to be easy.

Former Indian Motorcycle executive Robert Pandya formed the Give A Shift group this fall, hoping to find a consensus of opinion among his friends and colleagues.

He began with a written survey, which included 300 participants, and proceeded to a two-hour roundtable discussion in Long Beach, on Nov. 16, with 25 of the most ardent influencers.

Their comments, made anonymously for fear of offending employers and business associates, paint a dire picture.

Sales are flat or falling in almost every area.

Baby boomer buyers, the most consistent motorcycle consumers, are aging out of the industry fast.

Read Full Article

Maybe, it concluded, but it's not going to be easy.

Former Indian Motorcycle executive Robert Pandya formed the Give A Shift group this fall, hoping to find a consensus of opinion among his friends and colleagues.

He began with a written survey, which included 300 participants, and proceeded to a two-hour roundtable discussion in Long Beach, on Nov. 16, with 25 of the most ardent influencers.

Their comments, made anonymously for fear of offending employers and business associates, paint a dire picture.

Sales are flat or falling in almost every area.

Baby boomer buyers, the most consistent motorcycle consumers, are aging out of the industry fast.

Read Full Article