Executive Briefings

No More Traditional LTLs

The operations of less-than-truckload carries have changed so dramatically in the last two decades that they bear little resemblance to their traditional LTL ancestors, says Brad Morris, vice president of marketing at AAA Cooper, a regional LTL carrier operating in the Southeast. Morris says that technology, flexibility, diversification and rapid adaptation to specific customer requirements are a few characteristics that make today's LTL carriers a different breed. [Run Time (Min:) 14:34]

The operations of less-than-truckload carries have changed so dramatically in the last two decades that they bear little resemblance to their traditional LTL ancestors, says Brad Morris, vice president of marketing at AAA Cooper, a regional LTL carrier operating in the Southeast. Morris says that technology, flexibility, diversification and rapid adaptation to specific customer requirements are a few characteristics that make today's LTL carriers a different breed. [Run Time (Min:) 14:34]