Executive Briefings

Nordstrom Rolls Out 1,500 Mobile Devices to Rack Stores

Following tests that showed mobile POS successfully sped up the checkout process in its Rack stores, Nordstrom will roll out approximately 1,500 of the devices to its 110 Rack units by the end of Q3. This deployment is in addition to the mobile POS technology already in use in Nordstrom's 117 full-line stores.

"We are constantly adding to the functionality of our mobile point-of-sale devices and their use in our stores is increasing," said Nordstrom president Blake Nordstrom. "By the end of the year, they will have all of the capabilities of our existing cash registers."

While mobile POS provides speed and convenience in both store types, in the full-line stores "there's more of the benefits of that one-to-one personal interaction between the salesperson and the customer," said Erik Nordstrom, the retailer's executive vice president and president of stores. "It doesn't happen at the counter with other people around. It can happen in the dressing room, it can happen at the shoe store. And all that functionality is being able to more personalize our connection with the customers."

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"We are constantly adding to the functionality of our mobile point-of-sale devices and their use in our stores is increasing," said Nordstrom president Blake Nordstrom. "By the end of the year, they will have all of the capabilities of our existing cash registers."

While mobile POS provides speed and convenience in both store types, in the full-line stores "there's more of the benefits of that one-to-one personal interaction between the salesperson and the customer," said Erik Nordstrom, the retailer's executive vice president and president of stores. "It doesn't happen at the counter with other people around. It can happen in the dressing room, it can happen at the shoe store. And all that functionality is being able to more personalize our connection with the customers."

Read Full Article