Executive Briefings

Norwegian Food Supplier Uses RFID in Meat Supply Chain

Norway's largest food supplier, Nortura, is launching a system that will employ RFID to track meat from its butchering and processing plant to the store, with a long-term goal of tracing chicken, beef, lamb and pork from an animal's birth to the consumer's plate. The plan is beginning with phase one of a pilot involving Nortura's information technology subsidiary, Matiq. IBM is providing software and integration services for the project.
Several years ago, Matiq began researching RFID technology options for tracking meat as it moves from the processing plant to the store. More recently, it joined with IBM to plan Nortura's first pilot, which will launch this fall at two animal harvesting facilities, one distribution center and one supermarket.
Source: RFID Journal, http://www.rfidjournal.com

Norway's largest food supplier, Nortura, is launching a system that will employ RFID to track meat from its butchering and processing plant to the store, with a long-term goal of tracing chicken, beef, lamb and pork from an animal's birth to the consumer's plate. The plan is beginning with phase one of a pilot involving Nortura's information technology subsidiary, Matiq. IBM is providing software and integration services for the project.
Several years ago, Matiq began researching RFID technology options for tracking meat as it moves from the processing plant to the store. More recently, it joined with IBM to plan Nortura's first pilot, which will launch this fall at two animal harvesting facilities, one distribution center and one supermarket.
Source: RFID Journal, http://www.rfidjournal.com