Executive Briefings

Now Hear This: Bring-Your-Own-Device Is Here, and The Benefits Are as Well

A new global survey of IT decision-makers by Dell Quest Software reports that 70 percent of companies believe bring-your-won-device (BYOD) will improve or already has improved their work processes and 59 percent believe they would find themselves at a competitive disadvantage without BYOD.

Dell commissioned technology market research firm Vanson Bourne to investigate attitudes toward BYOD, with a particular focus on the prevalence of device-centric and user-centric approaches to BYOD and how these approaches affect perception and outcome. Vanson Bourne interviewed 1,485 IT heads from enterprise-sized organizations in Australia, the Beijing region of China, France, Germany, India, Italy, Singapore, Spain, U.K. and U.S.

"We're seeing dramatic changes in the way users interact with technology on their personal devices and the critical role BYOD plays in transforming business and IT culture," says Roger Bjork, director of Enterprise Mobility Solutions at Dell Software Group.

"This global survey confirms what we have long suspected"”companies that embrace a user-focused approach to BYOD may reap the biggest rewards, face the fewest obstacles and deliver real and immediate value in terms of greater efficiency, productivity and competitive advantage," says Bjork. "Those slow to support BYOD or constrained by a device-centric approach may deal with greater challenges, including the risk of being left behind from a competitive standpoint."

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Dell commissioned technology market research firm Vanson Bourne to investigate attitudes toward BYOD, with a particular focus on the prevalence of device-centric and user-centric approaches to BYOD and how these approaches affect perception and outcome. Vanson Bourne interviewed 1,485 IT heads from enterprise-sized organizations in Australia, the Beijing region of China, France, Germany, India, Italy, Singapore, Spain, U.K. and U.S.

"We're seeing dramatic changes in the way users interact with technology on their personal devices and the critical role BYOD plays in transforming business and IT culture," says Roger Bjork, director of Enterprise Mobility Solutions at Dell Software Group.

"This global survey confirms what we have long suspected"”companies that embrace a user-focused approach to BYOD may reap the biggest rewards, face the fewest obstacles and deliver real and immediate value in terms of greater efficiency, productivity and competitive advantage," says Bjork. "Those slow to support BYOD or constrained by a device-centric approach may deal with greater challenges, including the risk of being left behind from a competitive standpoint."

Read Full Article