Executive Briefings

Ocean Spray & RedPrairie RFID Labeling System

Ocean Spray has implemented an automated RFID labeling system from RedPrairie at its facility in Sulphur Springs, Texas. The juice producer uses the system in a post-manufacturing setup: cases are tagged and labeled, then palletized and shipped to several Wal-Mart distribution centers in the state.
"We selected RedPrairie based on the organization's service offering and their strength in the consumer packaged goods market. We could have selected a stand-alone RFID vendor, but chose RedPrairie on what may be a long-term strategy of integrating RFID with a best-of-breed warehouse management system," says Ed Mahoney, Ocean Spray project manager.
Ocean Spray took an exploratory approach in implementing the system, says RedPrairie-noting read-rate percentages, tag application speeds, implementation time, and how the system worked in a production line. Ocean Spray plans to use the data to verify, manage and improve production; to determine effectiveness of promotional campaigns; and to develop guidelines for volume production for campaigns through sales history analysis.
Visit www.redprairie.com.

Ocean Spray has implemented an automated RFID labeling system from RedPrairie at its facility in Sulphur Springs, Texas. The juice producer uses the system in a post-manufacturing setup: cases are tagged and labeled, then palletized and shipped to several Wal-Mart distribution centers in the state.
"We selected RedPrairie based on the organization's service offering and their strength in the consumer packaged goods market. We could have selected a stand-alone RFID vendor, but chose RedPrairie on what may be a long-term strategy of integrating RFID with a best-of-breed warehouse management system," says Ed Mahoney, Ocean Spray project manager.
Ocean Spray took an exploratory approach in implementing the system, says RedPrairie-noting read-rate percentages, tag application speeds, implementation time, and how the system worked in a production line. Ocean Spray plans to use the data to verify, manage and improve production; to determine effectiveness of promotional campaigns; and to develop guidelines for volume production for campaigns through sales history analysis.
Visit www.redprairie.com.