Executive Briefings

OK, Your CRM Project Was a Disaster. So Whose Fault Was That?

Company, know thyself. It may seem impossible to unravel who's at fault when a CRM system breaks down, since there are so many elements contributing to its success or failure. Still, there's one huge barrier to CRM success that is often overlooked: the company itself. The fix may require some introspection.

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Company, know thyself. It may seem impossible to unravel who's at fault when a CRM system breaks down, since there are so many elements contributing to its success or failure. Still, there's one huge barrier to CRM success that is often overlooked: the company itself. The fix may require some introspection.

Read Full Article