Executive Briefings

Online Car Parts Supplier for Do-It-Yourselfers Has Needed Some Repairs Itself

A Carson, Calif.-based company is trying to position itself at the perfect intersection of online DIY and the nation's aging fleet of personal vehicles. U.S. Auto Parts Network Inc. caters to do-it-yourselfers. It sells to people whose idea of the perfect weekend morning is getting some grease under the fingernails while working on their cars, trucks and SUVs.

Online Car Parts Supplier for Do-It-Yourselfers Has Needed Some Repairs Itself

The company does this by offering 1.5 million parts and products and a kind of "Car Talk" level of automotive problem diagnoses, minus the folksy radio humor. U.S. Auto Parts Network operates online, without traditional stores. It has a core customer base of well-educated and financially secure married men with families, 45 to 65 years old.

Shane Evangelist, the company's chief executive, said one part of the business "is for people who have damaged their cars in a collision. Another is replacing parts no longer under warranty. The third provides accessories and performance parts."

But the company, established in 1995 and public since 2007, has had to work on some problems of its own.

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The company does this by offering 1.5 million parts and products and a kind of "Car Talk" level of automotive problem diagnoses, minus the folksy radio humor. U.S. Auto Parts Network operates online, without traditional stores. It has a core customer base of well-educated and financially secure married men with families, 45 to 65 years old.

Shane Evangelist, the company's chief executive, said one part of the business "is for people who have damaged their cars in a collision. Another is replacing parts no longer under warranty. The third provides accessories and performance parts."

But the company, established in 1995 and public since 2007, has had to work on some problems of its own.

Read Full Article

Online Car Parts Supplier for Do-It-Yourselfers Has Needed Some Repairs Itself