Executive Briefings

Online Merchandisers Anticipate 2015 Holiday Sales Will Top Last Year's

Nearly half of online retailers are "very" or "extremely" confident that holiday sales this season will outperform last year, according to a new survey by Bigcommerce.

Online Merchandisers Anticipate 2015 Holiday Sales Will Top Last Year's

Fourth quarter sales are critical for all retailers, but for small and mid-size businesses, holiday sales are expected to make up a larger percentage of annual revenue in comparison to the industry average of 19 percent, according to Statista. Nearly 60 percent of retailers expect holiday sales to be more than 20 percent of annual revenues, and one-third of those business owners expect the holidays to drive more than 40 percent of total annual sales.

More than half, 56 percent, expect their online store to be the strongest performer, closely followed by marketplaces (15 percent) and brick-and-mortar stores (10 percent), according to Bigcommerce.

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Fourth quarter sales are critical for all retailers, but for small and mid-size businesses, holiday sales are expected to make up a larger percentage of annual revenue in comparison to the industry average of 19 percent, according to Statista. Nearly 60 percent of retailers expect holiday sales to be more than 20 percent of annual revenues, and one-third of those business owners expect the holidays to drive more than 40 percent of total annual sales.

More than half, 56 percent, expect their online store to be the strongest performer, closely followed by marketplaces (15 percent) and brick-and-mortar stores (10 percent), according to Bigcommerce.

Read Full Article

Online Merchandisers Anticipate 2015 Holiday Sales Will Top Last Year's