Executive Briefings

Online Tuxedo Rentals Sport RFID Tags as They Enter, Leave Warehouse

When George Zimmer, the founder and former CEO of Men's Wearhouse, looked to launch a new men's formal wear rental company this year, he wanted to create something that would set his company apart from its competitors. The result is Generation Tux, which can provide tuxedo rentals to consumers without requiring them to ever leave their homes.

For about $150, a customer can go online and order a tuxedo, a shirt, shoes, cuff links, and a cummerbund or belt, and have the ensemble delivered a week before it is needed. Zimmer worked with designers to create Generation Tux's own line of private label apparel. To automatically manage the items that are moving into and out of is warehouse, as well as provide an aesthetically pleasing suit without any visible labels like those normally seen on rental apparel, the company is incorporating a radio frequency identification tag into each garment.

Generation Tux is one of the first fully online tuxedo-wear companies, according to Matt Howland, the firm's CTO. "We decided to go big out of the gate," he says, so the company opened a Louisville, Ky., warehouse containing 30,000 suits, along with shirts, ties, shoes and accessories. Each pair of pants, as well as every jacket, shirt, tie and shoe, comes with a passive EPC ultrahigh-frequency RFID tag incorporated into it in a discrete fashion, with the aim of making the tag largely invisible to users. Tags are attached inside the heels of shoes, or are sewn into pants seams and into the collars or cuffs of shirts and jackets.

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For about $150, a customer can go online and order a tuxedo, a shirt, shoes, cuff links, and a cummerbund or belt, and have the ensemble delivered a week before it is needed. Zimmer worked with designers to create Generation Tux's own line of private label apparel. To automatically manage the items that are moving into and out of is warehouse, as well as provide an aesthetically pleasing suit without any visible labels like those normally seen on rental apparel, the company is incorporating a radio frequency identification tag into each garment.

Generation Tux is one of the first fully online tuxedo-wear companies, according to Matt Howland, the firm's CTO. "We decided to go big out of the gate," he says, so the company opened a Louisville, Ky., warehouse containing 30,000 suits, along with shirts, ties, shoes and accessories. Each pair of pants, as well as every jacket, shirt, tie and shoe, comes with a passive EPC ultrahigh-frequency RFID tag incorporated into it in a discrete fashion, with the aim of making the tag largely invisible to users. Tags are attached inside the heels of shoes, or are sewn into pants seams and into the collars or cuffs of shirts and jackets.

Read Full Article