Executive Briefings

Optimistic Forecast Sees U.S. Holiday Spending Topping Last Year's Sales

Shoppers in the United States plan on spending an average of $646 on gifts this holiday season, representing an 11-percent increase over the $582 they planned to spend, on average, in 2012, according to Accenture's annual holiday shopping survey. The forecast uptick is more optimistic than other holiday surveys released to date.

Optimistic Forecast Sees U.S. Holiday Spending Topping Last Year's Sales

"The average dollar spend is trending up, and we are seeing a consumer mindset shifting from "˜cautious' to "˜sensible,' which is good news for retailers," said Chris Donnelly, global managing director of Accenture's Retail practice. "However, retailers are mindful that during the 2013 Thanksgiving-Christmas shopping period, they will have six days less in which to tempt shoppers through their doors, so many will go big and go early."

The survey also shows that the appeal of Black Friday shopping for consumers has reached a five-year high, with 55 percent of shoppers say they are likely to shop on the day after Thanksgiving versus 53 percent in 2012. However, 30 percent of shoppers said they will do most of their Black Friday shopping online, compared to 25 percent in 2012.

Survey results also indicate that Thanksgiving Day has emerged as an established season event, with 38 percent of shoppers likely to shop on the holiday. Of those shoppers, 41 percent indicated that they will be out shopping between 6 p.m. Thanksgiving Day and 5 a.m. on Black Friday.

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"The average dollar spend is trending up, and we are seeing a consumer mindset shifting from "˜cautious' to "˜sensible,' which is good news for retailers," said Chris Donnelly, global managing director of Accenture's Retail practice. "However, retailers are mindful that during the 2013 Thanksgiving-Christmas shopping period, they will have six days less in which to tempt shoppers through their doors, so many will go big and go early."

The survey also shows that the appeal of Black Friday shopping for consumers has reached a five-year high, with 55 percent of shoppers say they are likely to shop on the day after Thanksgiving versus 53 percent in 2012. However, 30 percent of shoppers said they will do most of their Black Friday shopping online, compared to 25 percent in 2012.

Survey results also indicate that Thanksgiving Day has emerged as an established season event, with 38 percent of shoppers likely to shop on the holiday. Of those shoppers, 41 percent indicated that they will be out shopping between 6 p.m. Thanksgiving Day and 5 a.m. on Black Friday.

Read Full Article

Optimistic Forecast Sees U.S. Holiday Spending Topping Last Year's Sales