Executive Briefings

Or... Are We Already Headed Towards Better Relationships Between Marketing & Sales?

The conventional wisdom that marketers struggle with a broken, dysfunctional relationship with their counterparts in sales may not be entirely accurate, according to the results of a just-completed survey by BtoB and SaaS solution provider Genius.com.   

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The conventional wisdom that marketers struggle with a broken, dysfunctional relationship with their counterparts in sales may not be entirely accurate, according to the results of a just-completed survey by BtoB and SaaS solution provider Genius.com.   

READ MORE