Executive Briefings

Oracle: Businesses to Continue to Turn to CRM

"I think (2008) will be a continuation of what has been quietly happening over the last several months and few years: a resurgence of CRM," says Mike Betzer, vice president of CRM Strategy at Oracle. "More companies are realizing it is more than ever before relevant to their businesses. There is more competition than ever before, and companies are trying to figure out how to make customer loyal. They know they need a good CRM foundation to do that."
Source: CRM Buyer, http://crmbuyer.com

"I think (2008) will be a continuation of what has been quietly happening over the last several months and few years: a resurgence of CRM," says Mike Betzer, vice president of CRM Strategy at Oracle. "More companies are realizing it is more than ever before relevant to their businesses. There is more competition than ever before, and companies are trying to figure out how to make customer loyal. They know they need a good CRM foundation to do that."
Source: CRM Buyer, http://crmbuyer.com