Executive Briefings

Orchestro Develops Retail Tracking App for the iPad

Orchestro has made its retail product-monitoring application available on the iPad.

Orchestro-to-Go provides consumer-packaged goods field personnel with a demand signal repository and advanced algorithms, to enable visibility of retail execution. Teams get access to information on a store-by-store, product-by-product basis. They can chart store visits, understand product sales by store and category, detect store trends and compare current performance against historical benchmarks, and correct off-shelf events to avoid stockouts. The presence of contextual and present-day data allows field representatives to identify potential issues and take appropriate intervention measures. Orchestro's adaptive analytics engine, known as Maestro, processes tens of thousands of real-time data feeds daily, across point of sale, consumer sentiment and operational intelligence.

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Orchestro-to-Go provides consumer-packaged goods field personnel with a demand signal repository and advanced algorithms, to enable visibility of retail execution. Teams get access to information on a store-by-store, product-by-product basis. They can chart store visits, understand product sales by store and category, detect store trends and compare current performance against historical benchmarks, and correct off-shelf events to avoid stockouts. The presence of contextual and present-day data allows field representatives to identify potential issues and take appropriate intervention measures. Orchestro's adaptive analytics engine, known as Maestro, processes tens of thousands of real-time data feeds daily, across point of sale, consumer sentiment and operational intelligence.

Read Full Article