Executive Briefings

Orchestro Releases Platform for Omnichannel Promotion Management

Orchestro Inc., a vendor of demand-analytics software, has released its Tango Cues platform.

Orchestro Releases Platform for Omnichannel Promotion Management

The tool contains a flexible business-rules engine which enables configuration alerts for demand-signal exceptions, such as days of supply, in-stock performance and phantom inventory. According to Orchestro, the application suite allows consumer packaged goods companies to shape demand, manage on-shelf availability and drive promotion execution. They can manage multiple promotions across retailers and channels through a flexible calendar view. They can define goals and participating stores, while assigning actions to responsible teams. And they can identify and track build compliance by store, and price compliance by retailer. Tango Cues complements Orchestro’s Tango Insights, a multi-retailer data-harmonization platform, library of analytics algorithms and interactive dashboards that are accessible via Web or mobile devices.

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The tool contains a flexible business-rules engine which enables configuration alerts for demand-signal exceptions, such as days of supply, in-stock performance and phantom inventory. According to Orchestro, the application suite allows consumer packaged goods companies to shape demand, manage on-shelf availability and drive promotion execution. They can manage multiple promotions across retailers and channels through a flexible calendar view. They can define goals and participating stores, while assigning actions to responsible teams. And they can identify and track build compliance by store, and price compliance by retailer. Tango Cues complements Orchestro’s Tango Insights, a multi-retailer data-harmonization platform, library of analytics algorithms and interactive dashboards that are accessible via Web or mobile devices.

Read Full Article

Orchestro Releases Platform for Omnichannel Promotion Management