Executive Briefings

Packaging and the Streamlined Supply Chain
Packaging and the Streamlined Supply Chain

Product packaging has always been the realm of marketing departments. But purely design-driven packaging decisions often inflate costs further downstream in the supply chain. That's why clear communication and integration of packaging and distribution functions is critical to control costs. Logistics professionals who seek broader supply chain leadership roles need to understand four important trends have prompted CPG manufacturers to rethink how they manage packaging. This new KANE Viewpoint explains these trends and their implications.

Please CLICK HERE to view this whitepaper.

Product packaging has always been the realm of marketing departments. But purely design-driven packaging decisions often inflate costs further downstream in the supply chain. That's why clear communication and integration of packaging and distribution functions is critical to control costs. Logistics professionals who seek broader supply chain leadership roles need to understand four important trends have prompted CPG manufacturers to rethink how they manage packaging. This new KANE Viewpoint explains these trends and their implications.

Please CLICK HERE to view this whitepaper.

Packaging and the Streamlined Supply Chain