Executive Briefings

Part 2: Strategies for Winning in a Flat World

How do you succeed in the so-called flat world, where all competitors have an equal opportunity? A winning strategy calls for establishing not only manufacturing plants overseas, but also sales offices, R&D centers-anything that you would build at home. Andy Chatha, president of ARC Advisory Group, describes how the flat world requires a greater degree of collaboration than ever before: in manufacturing, engineering, supplier relations, logistics and sales and marketing. [Run TIme (Min): 11:05]


How do you succeed in the so-called flat world, where all competitors have an equal opportunity? A winning strategy calls for establishing not only manufacturing plants overseas, but also sales offices, R&D centers-anything that you would build at home. Andy Chatha, president of ARC Advisory Group, describes how the flat world requires a greater degree of collaboration than ever before: in manufacturing, engineering, supplier relations, logistics and sales and marketing. [Run TIme (Min): 11:05]