Executive Briefings

Physical Stores Are Alive, But Are They All That Well?

Brick-and-mortar shopping isn't dead, but it is certainly on the decline: just 57 percent of urban consumers said they preferred to make discretionary purchases in stores, while 39 percent claim their last such purchase was made online.

Physical Stores Are Alive, But Are They All That Well?

The internet is playing an increasingly critical role in the path to purchase, according to a new study from Aptos. The commerce platform polled shoppers in three large metropolitan markets and found that city dwellers in Chicago, Los Angeles and New York had some distinct shopping preferences.

It also found a common thread - the use of Amazon as a research tool. Roughly 32 percent of shoppers said they used retailers' websites to research their most recent purchases, but 22 percent used Amazon even when purchasing elsewhere. More survey participants used Amazon for research and inspiration than Facebook, Pinterest, Twitter, Instagram and blogs combined.

Mobile, of course, played a large role with 40 percent of shoppers using mobile devices and apps to research purchases.

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The internet is playing an increasingly critical role in the path to purchase, according to a new study from Aptos. The commerce platform polled shoppers in three large metropolitan markets and found that city dwellers in Chicago, Los Angeles and New York had some distinct shopping preferences.

It also found a common thread - the use of Amazon as a research tool. Roughly 32 percent of shoppers said they used retailers' websites to research their most recent purchases, but 22 percent used Amazon even when purchasing elsewhere. More survey participants used Amazon for research and inspiration than Facebook, Pinterest, Twitter, Instagram and blogs combined.

Mobile, of course, played a large role with 40 percent of shoppers using mobile devices and apps to research purchases.

Read Full Article

Physical Stores Are Alive, But Are They All That Well?