Executive Briefings

Pizza Hut Says Driverless Delivery Will Actually Create More Jobs

Last week, Pizza Hut unveiled plans to launch a fleet of driverless delivery vans — a sign that automation has reached the world of greasy comfort food. Then the chain did something pizza makers rarely do: It offered an economic theory on Twitter.

After a user pointed out that driverless cars could destroy the need for drivers, Pizza Hut said the technology might just boost demand for human workers.

“It actually could create more jobs by opening the pool of ‘drivers’ to those who do not own vehicles,” Pizza Hut tweeted. “They might act more as servers, focusing on hospitality.”

This statement from a brand account touches on a topic economists have been debating since robots started changing the way we work: Will machines steal our jobs, or will they unleash other employment options?

“It’s hard to forecast exactly what is going to happen,” said David Beede, an economist at the Commerce Department. “Workers in occupations that deliver goods and services, like pizza delivery people — those types of work activities are most at risk of displacement by self-driving vehicles.”

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After a user pointed out that driverless cars could destroy the need for drivers, Pizza Hut said the technology might just boost demand for human workers.

“It actually could create more jobs by opening the pool of ‘drivers’ to those who do not own vehicles,” Pizza Hut tweeted. “They might act more as servers, focusing on hospitality.”

This statement from a brand account touches on a topic economists have been debating since robots started changing the way we work: Will machines steal our jobs, or will they unleash other employment options?

“It’s hard to forecast exactly what is going to happen,” said David Beede, an economist at the Commerce Department. “Workers in occupations that deliver goods and services, like pizza delivery people — those types of work activities are most at risk of displacement by self-driving vehicles.”

Read Full Article