Executive Briefings

Psychological Factors in Risk Perception

John J. Brown, director of supply chain risk management at Coca-Cola, discusses psychological factors that impact risk perception and how becoming more aware of these factors can help companies become more effective at risk assessment and risk management. [Run Time (Min.): 7:25]

John J. Brown, director of supply chain risk management at Coca-Cola, discusses psychological factors that impact risk perception and how becoming more aware of these factors can help companies become more effective at risk assessment and risk management. [Run Time (Min.): 7:25]