Executive Briefings

RangeMe Launches Product-Discovery Service in U.S.

RangeMe, an online platform serving the consumer packaged goods (CPG) sector, has launched operations in the U.S.

The vendor's technology allows retail buyers to manage products through an online "shopping-like" experience. The tool also helps suppliers to promote their products and get on shelves in less time, the company said. RangeMe offers Web and mobile interfaces. Suppliers upload products with supporting information such as a pitch video, pricing and photos. Buyers are instantly notified about products that match their criteria. RangeMe's algorithm matches products to the right buyers, while providing suppliers with updates on interest from retailers, and insight on how to tailor their products more effectively. RangeMe piloted the platform in Australia with five grocery and six drugstore retailers.

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The vendor's technology allows retail buyers to manage products through an online "shopping-like" experience. The tool also helps suppliers to promote their products and get on shelves in less time, the company said. RangeMe offers Web and mobile interfaces. Suppliers upload products with supporting information such as a pitch video, pricing and photos. Buyers are instantly notified about products that match their criteria. RangeMe's algorithm matches products to the right buyers, while providing suppliers with updates on interest from retailers, and insight on how to tailor their products more effectively. RangeMe piloted the platform in Australia with five grocery and six drugstore retailers.

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