Executive Briefings

'Re-Targeting' Draws Consumers Back to Retailers' Sites and Profoundly Affects E-Commerce

Consumers face a staggering number of online choices. This reality comes as a burden to e-commerce companies that watch more than 95 percent of visitors leave before making a purchase, despite all the money spent on search engine optimization and other customer acquisition tactics.

While once a niche tactic, re-targeting has moved into the mainstream. The technique has become a key part of advertisers' vocabularies as they tap the technology to recapture that critical 95 percent who abandoned a purchase by directing visitors back to a retailer's site through highly personalized targeted ads.

Re-targeting has proved to be an indispensable complement to existing marketing tactics, but the technology is rapidly maturing, and its advancements are profoundly impacting the e-commerce space.

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Consumers face a staggering number of online choices. This reality comes as a burden to e-commerce companies that watch more than 95 percent of visitors leave before making a purchase, despite all the money spent on search engine optimization and other customer acquisition tactics.

While once a niche tactic, re-targeting has moved into the mainstream. The technique has become a key part of advertisers' vocabularies as they tap the technology to recapture that critical 95 percent who abandoned a purchase by directing visitors back to a retailer's site through highly personalized targeted ads.

Re-targeting has proved to be an indispensable complement to existing marketing tactics, but the technology is rapidly maturing, and its advancements are profoundly impacting the e-commerce space.

Read Full Article