Not surprisingly, 95% of the world's customer base lives outside the U.S., so having a global presence can be a smart move for future longevity. And emerging markets offer unexpected opportunities for midsize businesses. Finding the right partners is as important as finding the right market. See how companies of all sizes feel about where to expand, the challenges they face, and what the rewards and pitfalls are.
Taking a company global sounds great, but once a business decides to do it, the cascade of challenges begins. Customs clearance, industry rules and regulations, and new infrastructures are just a few - especially for mid-size companies. The ones that succeed will be the ones that have done the most homework and found the right partners. »
Cross-border retail sales are growing at a rate of seven times the GDP and almost double the rate of domestic online commerce. Pursuing such ripe opportunities presents its own set of unique benefits and challenges. These tactics can help set you on the path to global success. »