Executive Briefings

Report Pictures Ideal Merged Channels - And How Often the Reality is Completely Different

Merging of channels is a hot topic, catapulted by the suddenness of mobile popularity. But beyond the buzz, companies need to provide the right mix of services, messages and pricing. So often that isn't the case.

To create some clarity, and highlight the warning signs about what can go wrong, ChainLink Research has teamed up with StorefrontBacktalk to issue a report entitled "Merged Channel Nirvana (Which Is Awfully Close to the Merged Channel Nightmare)." According to the editors, this special issue is intended to challenge traditional thinking about what it takes for successful merged channel management.

The report contains a dozen short but focused articles that cover everything from what is required for an underlying foundation, to the CEO's perspective, to lessons learned from recent successes and failures, to how to measure the effectiveness of your channels, campaigns and initiatives.

Source: ChainLink ResearchStorefront Backtalk

To create some clarity, and highlight the warning signs about what can go wrong, ChainLink Research has teamed up with StorefrontBacktalk to issue a report entitled "Merged Channel Nirvana (Which Is Awfully Close to the Merged Channel Nightmare)." According to the editors, this special issue is intended to challenge traditional thinking about what it takes for successful merged channel management.

The report contains a dozen short but focused articles that cover everything from what is required for an underlying foundation, to the CEO's perspective, to lessons learned from recent successes and failures, to how to measure the effectiveness of your channels, campaigns and initiatives.

Source: ChainLink ResearchStorefront Backtalk