Executive Briefings

Retailers, Entertainment Industry Use RFID to Track DVDs

Wal-Mart, Best Buy and other members of EPCGlobal's Media and Entertainment Industry Interest Group are conducting an item-level DVD-tagging pilot with EPC RFID tags to help ensure that DVDs are in stock and available on the store floor at the proper time.
Participants in the pilot consist of media and entertainment companies throughout the supply chain, including production studios, replicators, distributors and retailers. Upon completion of the eight-week pilot, the participants hope to have gained enough information to move toward a broader deployment of item-level RFID tags.
The industry members hope RFID will afford them greater visibility into where the products are located, as well as when they were placed there and when the time comes to order more inventory. In addition, they hope the technology will help prevent titles from running out of stock. "It can help us ensure that we have product on the store shelves when customers need them," says Wal-Mart spokesperson John Simley.
Source: RFID Journal, http://www.rfidjournal.com

Wal-Mart, Best Buy and other members of EPCGlobal's Media and Entertainment Industry Interest Group are conducting an item-level DVD-tagging pilot with EPC RFID tags to help ensure that DVDs are in stock and available on the store floor at the proper time.
Participants in the pilot consist of media and entertainment companies throughout the supply chain, including production studios, replicators, distributors and retailers. Upon completion of the eight-week pilot, the participants hope to have gained enough information to move toward a broader deployment of item-level RFID tags.
The industry members hope RFID will afford them greater visibility into where the products are located, as well as when they were placed there and when the time comes to order more inventory. In addition, they hope the technology will help prevent titles from running out of stock. "It can help us ensure that we have product on the store shelves when customers need them," says Wal-Mart spokesperson John Simley.
Source: RFID Journal, http://www.rfidjournal.com