Executive Briefings

Retailers, How Many of Customer's Senses Do You Appeal To?

It takes a lot of work for retail brands to deliver a remarkable experience. It can be done, however, by making sure the environment touches each of the five senses.

A sensory experience affects a human's senses: sound, sight, touch, smell and taste. Retailers often naturally focus on sight. But what they don't realize is that the look and feel of the environment encompasses a lot more than simply how it appears.

In order to create a distinct and intentional sensory experience for guests, pay special attention to the feel of the space and appeal to their senses of sound, smell and touch. Since retail operators are often serving customers with diverse motivational drivers and backgrounds, it's important to hit on enough factors to create a remarkable experience.

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A sensory experience affects a human's senses: sound, sight, touch, smell and taste. Retailers often naturally focus on sight. But what they don't realize is that the look and feel of the environment encompasses a lot more than simply how it appears.

In order to create a distinct and intentional sensory experience for guests, pay special attention to the feel of the space and appeal to their senses of sound, smell and touch. Since retail operators are often serving customers with diverse motivational drivers and backgrounds, it's important to hit on enough factors to create a remarkable experience.

Read Full Article