Executive Briefings

Retailers Learn to Make Good First Impression with Email Campaigns

You only get one chance to make a first impression, and retailers are applying this truism to their email marketing efforts.

Retailers Learn to Make Good First Impression with Email Campaigns

According to a survey of 150 retail clients by email marketing technology provider Campaigner, 39 percent of respondents say that the first email content new subscribers see from their brand is a thank-you-for-subscribing message. This approach seems to be working, as almost 50 percent of respondents report that 21 percent or more of new subscribers engage with such welcome emails.

To encourage customers to sign up for regular email messages, many respondents are leveraging content marketing, with 55 percent offering the latest news and content to their customers as incentives to subscribe. The second-most-popular incentive is standard promotions, at 49 percent.

Looking at welcome message timing, 62 percent of respondents report that their new subscribers receive their first message from the brand within 24 hours of signing up.

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According to a survey of 150 retail clients by email marketing technology provider Campaigner, 39 percent of respondents say that the first email content new subscribers see from their brand is a thank-you-for-subscribing message. This approach seems to be working, as almost 50 percent of respondents report that 21 percent or more of new subscribers engage with such welcome emails.

To encourage customers to sign up for regular email messages, many respondents are leveraging content marketing, with 55 percent offering the latest news and content to their customers as incentives to subscribe. The second-most-popular incentive is standard promotions, at 49 percent.

Looking at welcome message timing, 62 percent of respondents report that their new subscribers receive their first message from the brand within 24 hours of signing up.

Read Full Article

 

Retailers Learn to Make Good First Impression with Email Campaigns