Executive Briefings

RFID-Based Tracking System Saves Land Rover Labor Costs

One year after deploying an RFID-based system to newly assembled vehicles at its plant in Solihull, England, Land Rover reports it has seen a return on its initial technology investment. The automaker says the RFID technology's vendor's vehicle tracking and management system is reducing the amount of labor needed to track vehicles in its yard, as well as ensuring vehicles aren't shipped at the wrong times.
Land Rover vehicles are built based on dealership orders and assigned a vehicle identification number, usually associated with a specific dealership, before they even come off the assembly line. Therefore, tracking each individual vehicle before it is shipped is critical. After Land Rover vehicles come off the assembly line, they undergo a series of procedures and are moved to various locations around the yard, making it difficult to pinpoint them. The RFID system simplifies the process of locating vehicles that need to be tested, serviced, stored or shipped, by tracking each vehicle's location history and status.
Source: RFID Journal, http://www.rfidjournal.com

One year after deploying an RFID-based system to newly assembled vehicles at its plant in Solihull, England, Land Rover reports it has seen a return on its initial technology investment. The automaker says the RFID technology's vendor's vehicle tracking and management system is reducing the amount of labor needed to track vehicles in its yard, as well as ensuring vehicles aren't shipped at the wrong times.
Land Rover vehicles are built based on dealership orders and assigned a vehicle identification number, usually associated with a specific dealership, before they even come off the assembly line. Therefore, tracking each individual vehicle before it is shipped is critical. After Land Rover vehicles come off the assembly line, they undergo a series of procedures and are moved to various locations around the yard, making it difficult to pinpoint them. The RFID system simplifies the process of locating vehicles that need to be tested, serviced, stored or shipped, by tracking each vehicle's location history and status.
Source: RFID Journal, http://www.rfidjournal.com