Executive Briefings

RFID Brings Business Intelligence to Billabong Store in Brazil

A new RFID-enabled system being tested at Billabong sportswear clothing store in the Iguatemi Alphaville shopping mall located in the Brazilian city of Barueri, reportedly increased the number of visitors to the store by more than 300 people in the first week. The store's manager, Marcelo Chiaparini, says the boost to the store's traffic, fueled by curiosity about the technology and how it was being used, also led to higher sales.

The system, launched at the store on Aug. 9, includes RFID data management software and EPC Gen 2 passive RFID tags. The software is integrated with the store's legacy point-of-sale and back-office inventory systems.

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A new RFID-enabled system being tested at Billabong sportswear clothing store in the Iguatemi Alphaville shopping mall located in the Brazilian city of Barueri, reportedly increased the number of visitors to the store by more than 300 people in the first week. The store's manager, Marcelo Chiaparini, says the boost to the store's traffic, fueled by curiosity about the technology and how it was being used, also led to higher sales.

The system, launched at the store on Aug. 9, includes RFID data management software and EPC Gen 2 passive RFID tags. The software is integrated with the store's legacy point-of-sale and back-office inventory systems.

Read Full Article